02_The Future of Craftmanship: Initiative co/rizom (in English)
Nadja Zerunian and Andrei Georgescu tell us about their initiative co/rizom. co/rizom was founded in spring 2018 by Alina Șerban & Nadja Zerunian to develope a toolkit for artisans making know-how - that has long been standard in industrial product development - available to traditional artisans. A universally applicable roadmap that breaks down essential work processes into basic steps to close knowledge gaps in production, marketing & sales.
Nadja adds creative force to the team. After a decade at Calvin Klein in New York, creative director at Georg Jensen & the Swatch Group she now focuses on the potential & relevance of global crafts.
Andrei Georgescu has all the enterprise development & implementation competence. He has successfully launched the social enterprise MBQ in Romania and managed the transition of a group of traditional artisans to suppliers of Ikea "the project where they all met & now the model that they want to replicate & scale."